2014 Epica Insight: In OZ JOY scores AOTY title and Leo Burnett Melbourne named digital AOTY

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For the first time this year, Epica has created a special analysis of advertising and creative trends based on the Epica Awards entries and winners called the 2014 Epica Creative Insight.

The analysis enables Epica to identify the agency of the year - the most successful agency - in key countries and territories. In Australia JOY has scored the Agency of the Year title and Leo Burnett Melbourne has scored the Digital Agency of the Year title.
The Creative Insight uses data about our entries to identify the best-performing agencies and highlight potential industry trends.

Australian insights

Agency of the Year

Top Agencies
Leo Burnett Melbourne

Digital Agency of the Year: 
Leo Burnett Melbourne

Independent Agency of the Year

Says Simon Ludowyke, general manager, JOY: "We've had a fantastic year and it's great to be recognised. It's only the beginning, we have even bigger plans for the future."

Worldwide insights

Entries in the Branded Entertainment category leapt by 49% in 2014 compared to 2013, demonstrating a real interest among clients and agencies for content that puts stories ahead of brands. Similarly, mobile categories combined were up by 98%. Amazingly, entries in the Confectionaries and Snacks category rose by a whopping 162%, perhaps as advertisers try to convince cash-strapped consumers to console themselves with a sweet treat. "Traditional" entries - TV, press, outdoor - were slightly down on last year (10%), while "digital" entries doubled, reinforcing theories that digital will attract more ad spend than TV within two years.

Network of the Year 
Leo Burnett

Agency of the Year 
adam&eve DDB

Independent Agency of the Year
Forsman & Bodenfors

Top Agencies
Leo Burnett Brazil
Publicis Conseil

Digital Agency of the Year 


Herbert said:

'Agency of the year' for one TVC and a print ad from the same campaign? Competition must have been fierce.

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