2014 Epica Insight: In OZ JOY scores AOTY title and Leo Burnett Melbourne named digital AOTY

For the first time this year, Epica has created a special analysis of advertising and creative trends based on the Epica Awards entries and winners called the 2014 Epica Creative Insight.

The analysis enables Epica to identify the agency of the year – the most successful agency – in key countries and territories. In Australia JOY has scored the Agency of the Year title and Leo Burnett Melbourne has scored the Digital Agency of the Year title.

The Creative Insight uses data about our entries to identify the best-performing agencies and highlight potential industry trends.

Australian insights

Agency of the Year

JOY

Top Agencies

JOY

Leo Burnett Melbourne

Finch

Digital Agency of the Year: 

Leo Burnett Melbourne

Independent Agency of the Year

JOY

Says Simon Ludowyke, general manager, JOY: “We’ve had a fantastic year and it’s great to be recognised. It’s only the beginning, we have even bigger plans for the future.”

Worldwide insights

Entries in the Branded Entertainment category leapt by 49% in 2014 compared to 2013, demonstrating a real interest among clients and agencies for content that puts stories ahead of brands. Similarly, mobile categories combined were up by 98%. Amazingly, entries in the Confectionaries and Snacks category rose by a whopping 162%, perhaps as advertisers try to convince cash-strapped consumers to console themselves with a sweet treat. “Traditional” entries – TV, press, outdoor – were slightly down on last year (10%), while “digital” entries doubled, reinforcing theories that digital will attract more ad spend than TV within two years.

Network of the Year 

Leo Burnett

Agency of the Year 

adam&eve DDB

Independent Agency of the Year

Forsman & Bodenfors

Top Agencies

adam&eveDDB

BBDO NY

Leo Burnett Brazil

AMV BBDO

Publicis Conseil

Digital Agency of the Year 

72andSunny

DOWNLOAD THE PDF FOR MORE INFO – epica Insight Ad australia CampaignBriefindd 240×330 5mm.pdf