CB Exclusive – Hyundai launches first phase of all-new Sonata campaign with 60 second ‘Bad Neighbour’ commercial via Innocean Australia
Hyundai has launched the first phase of its all-new Sonata campaign with’Bad Neighbour’ a 60′ story created by agency partner Innocean Australia, and directed by Finch’s Nick Ball.
The spot highlights what can happen when you let someone else get behind the wheel of the Sonata. The campaign will also include a dedicated spot for Hyundai’s sponsorship of the ICC Cricket World Cup, which starts on February 14th, and this will be followed later by a digitally-led content component.
Agency: Innocean Australia
Creative Director: Scott Lambert
Creative: Mike Lind
Group Account Director: Tim Hiley
Account Director: John Larkin
Account manager: Raoul Gundelach
Head of Broadcast: Tania Templeton
Production Company: Finch
Director: Nick Ball
Producer: Julianne Shelton
Executive Producer: Rob Galluzzo
DoP: Ross Emery
Sound Studio: Song Zu
Editor: Seth Lockwood @ Method
Composer: Jonathan Dreyfus
Client: Hyundai Motor Company Australia
Marketing Director: Oliver Mann
Senior Manager Marketing: Andrew Knox
Brand Communications Manager: Kate Fabian
Marketing Coordinator: Luke Hartin
7 Comments
Good ad. V good.
If only he’d knee-capped him at the end
Like it. Great track too.
I like this for many reasons.
It’s well told and crafted nicely.
But more importantly, while it might not be the best ad in the universe™ it tells a relatable, human story. To put that in advertising terms, it shows a negative, something surely no car category or any category in Australia wants to do right now.
Which takes balls from everyone, suits right up to the middle-marketing executive.
The great thing about this is it’s in line with the TV shows around it… This is the kind of stuff people want to watch.
Well done. Kind of, but well done.
Mostly agree with Nice, but what is the negative that it shows?
Very good, I really quite enjoy this one.
Who is the artist and what is the name of the song?