‘Chariots of Fire’ gives breast cancer research a lift in latest campaign via The Shannon Company

Legendary recording artist Vangelis and his iconic track, ‘Chariots of Fire’ are backing this year’s national cancer research event, the Mother’s Day Classic.

Vangelis has agreed to the use of his Academy Award winning musical score ‘Chariots of Fire’as the soundtrack to the 2015 Mother’s Day Classic television campaign via The Shannon Company, Melbourne.

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The Shannon Company managing partner, Ian Forsyth, said the coup was testament to the growing reputation of the Mother’s Day Classic event: “Since being established in 1998, the walk and run has raised more than $24 million for breast cancer research, and last year alone involved more than 130,000 people from across Australia who raised more than $4.5 million,” he said.

“The Shannon Company has been a supporter of the Mother’s Day Classic since day one and we’re hoping the campaign to be released this week will help take the event to the next level.

“We approached many organisations and individuals with whom we collaborate in our day-to-day business, and pleasingly they were all prepared to throw their weight behind delivering this campaign.

“When we developed the creative concept we set our hearts on getting Chariots of Fire as the sound track, and what began as a pipe dream six months ago has now, thanks to our team, Sony/ATV Music Publishing and Vangelis, turned into reality.

“We’re all delighted to be riding on Chariots of Fire, and look forward to seeing the 30 sec and 60 sec TVCs on air across Australia.”

The Mother’s Day Classic was initiated in 1998 by Women in Super and is held each year on Mother’s Day, which in 2015 is on Sunday 10 May. To register for this year’s event, go to mothersdayclassic.com.au

Client – Women in Super, Mother’s Day Classic

DoP: Aaron Farrugia