Cummins&Partners win Red Cross Blood Service
Cummins&Partners has been appointed as agency of record to the Australian Red Cross Blood Service, after a creative pitch held late last year. The appointment is for three years and encompasses strategic and creative services.
Says Adam Ferrier, chief strategy officer at Cummins&Partners: “The challenge of getting Australians to donate blood is a tough one. Everyone knows they should, but very few people actually do. Our behavior change methodology allowed us to get a strong understanding of the Red Cross Blood Services challenges and develop an idea we are extremely confident will work well.”
Says Ben Scales, national campaign manager at the Australian Red Cross Blood Service: “We were looking for a fresh approach to move the needle – and we’ve got something we’re genuinely excited about. We selected Cummins&Partners on the strength of their strategic and creative thinking, and they seem like nice people to work with.”
Adds Chris Jeffares, CEO at Cummins&Partners: “We are stoked to be working with the Red Cross Blood Service. Everyone enjoyed the pitch process, and we are honored to have such a respected brand join our agency.”
3 Comments
I prefer the needle not to move when in taking or giving blood.
Sick pun.
Best if the needle doesn’t move.
i very much look forward to seeing what cum&partners do with this.
Hopefully, they won’t produce another remote jeep dealer donor, we all know what the consumer said. Adam, please actually changes peoples behavior, am counting on you psychology degree to change this category….my guess it wont happen and I am looking for it to change