Danone launches first campaign for Ultimate Greek yoghurt via Havas Worldwide, Melbourne
Havas Worldwide Melbourne has created the first campaign for Danone Murray Goulburn and its Ultimate Greek yoghurt range.
The campaign highlights the incredible taste of Danone Ultimate showcasing different people enjoying the yoghurt with the taste leaving them speechless. As part of the campaign, Havas Worldwide Melbourne also created a new website and Facebook page for Danone Ultimate Greek designed to showcase the variety of flavours in the range.
Says Matt Jazayeri, senior brand manager, Ultimate Greek, Danone Murray Goulburn: “This is an exciting moment for us as it is the first campaign we have created for our Danone Ultimate Greek yoghurt. Following the launch of the Ultimate brand in July last year, we’ve received fantastic feedback on the superior taste of the product and the creative aligns perfectly with our brand messages and target audience.”
Says Peter Pippen, senior planner at Havas Worldwide Melbourne: ” It was fantastic to have the opportunity to launch the first campaign for Danone’s new Ultimate brand. Danone Ultimate Greek has been flying off the shelf for one very good reason, it tastes damn good. This campaign was always about bringing this fact to life in a simple, relatable way. We’ve all been left speechless by great food.”
More information can be found on the new Danone Ultimate website.
Agency: Havas Worldwide Melbourne
ECD: Paris Giannakias / Chris Johnson
Copywriter: Taryn Bosen
Art Director: Laura Brown
Agency Producer: Monique Pardavi
Director: Tracey Rowe
Production Company: PhotoPlay Films
Producer: Bonnie Fay
Senior Planner: Peter Pippen
Group Account Director: Mat Crompton
Senior Account Manager: Torin Didenko
13 Comments
An ad that leaves me speechless.
Of course they’re speechless they are alone.
“Utter crap”
I’d be speechless too
That is really horrible. Why PR that?
Except for the peel and the brief end shot all I got was plain white tubs, a few spoons hanging out of people’s mouths, and the same old formulaic advertising you’d expect from the category. And seriously, a woman in a tree!
This is wallpaper – not a new product launch.
This seems to me to be an ad which has been messed with by the client.
Beautifully shot. Simple thinking. Way better then some weird dude feeding a mum yoghurt in the forest… Just saying
its cute and simple ad. not rocket science, and yeah did not need to be PR’d. The VO and branding is classic client stuff, but the rest of it is sweet
This really appeals to me. I eat most of my desserts in a tree.
In hindsight, I probably should have spoken to DDB Melbourne.
That’s got to be an embarrassing first job for those two new ECDs.
Nothing else to say really.
If it’s the former it must be problematic to keep this enormous thing refrigerated.Ultimate is not just the name. It’s the promise. The Ultimate shelf.