Ex-Ogilvy art director Nic Cogels and band Why We Run launches new video for their first release
Ex-Ogilvy art director Nic Cogels and his band Why We Run have approached director Tim Gibbs to create a new video for their first release, ‘Comfortable Lie’.
The result is a world first: a unique piece of film-making that uses a “mobile Camera Obscura” as its set. Each frame of the video is a still shot taken on location in a blacked out truck and edited together to create over 2000 moving picture frames.
No projection or post production effects have been used to make the video; everything is created in camera, with the band moving in extreme slow motion to allow for the human animation technique. The film is a mix of whimsy with old fashioned surrealist sensibilities that never takes itself too seriously as it loosely tells the story of Nic replaying memories of emigrating to Australia from his native Belgium and his meeting of musical minds with the three other band members: brothers Edward and Lloyd Prescott and Nicholas Langley.
The track was produced/mixed by Wayne Connolly (Boy and Bear, The Paper Kites, Cloud Control, Josh Pyke). ‘Comfortable Lie’ has already received advance airplay on Triple J and 2SER. The Video will be premiered on Rolling Stone’s web site today.