Hallenstein Brothers launches new campaign with band The Script via Lachlan McPherson & Friends
New Zealand menswear brand Hallenstein Brothers has unveiled a new campaign to promote its winter 2015 collection featuring Danny O’Donoghue from major band The Script via Lachlan McPherson & Friends.
The 60-second launch film, which airs for the first time today, explores the notion of ‘brotherhood’ and is set in the colourful and exuberant streets of Havana in post-revolutionary Cuba.
Says Glenn Hunter, GM, Hallenstein Brothers: “With our online business, our reach is becoming more global, and Danny has global appeal. He’s had over a billion views on YouTube; he’s a multi-platinum artist, and has been a coach on The Voice UK…but he has never modelled before, so Hallensteins was thrilled to give him his first modelling job.
“Danny loves our latest range, which includes sleek premium suiting with stretch fit technology, as well as new season designer chinos.”
Says Lachlan McPherson, brand developer for Hallenstein Brothers: “We were inspired by the iconic images of ‘brotherhood’ that Cuba is famous for, and by the way a group of ‘brothers’ could build a culture that is part of modern legend.”
The Script tours Australia and New Zealand in April and May.
Client: Hallenstein Brothers
Agency: Lachlan McPherson & Friends
Production Company: Perceptual Engineering
Director: Jon Baxter
DOP: James Brown
Producer: Lani Feltham
Music: ‘Paint the Town Green’ by The Script