Invisible Artists director Sebastien Guy shoots US spot for American fashion brand UNTUCKit
Invisible Artists Global has produced its first North American television commercial.
Written and directed by IA Sydney’s creative director, Sebastien Guy and shot in Los Angeles, the humorous and slightly risqué spot is the first TV commercial for the American men’s clothing line, UNTUCKit.
Says Guy: “The idea was to create a 2nd part to the commercial that drives the audience online. So we set up a storyline that has continuation, ‘The Next Morning’ being revealed online. Together with the client, we wanted to showcase that even though they are a fashion brand, they also have a sense of humour. Which is important when selling to men as guys want to look good, but not appear like they are trying too hard.”
The ad will go to air in the next few weeks nationally in the United States.
Client: UNTUCKit
Agency: Invisible Artists
Production: Invisible Artists
Creative Director: Sebastien Guy
Country: USA
Copywriter: Sebastien Guy
Director: Sebastien Guy
Producer Australia: Damien Whitney
Producer USA: Jonathan Lynch
Executive Producer: Dan Day
DOP: Jared Varava
Editor: Chris Harvey
Post: Danny Stern
Facilitation: Sharkpig
3 Comments
I thought Guy Sebastian was a good Christian Boy?
Some seriously cheesey acting in that….
Hysterical. Seriously, best fashion ad I’ve see. ever. period.