Monteith's appoints Saatchi & Saatchi Australia as new agency following a competitive pitch

Saatchi & Saatchi Australia has been appointed to the Monteith's business following a competitive pitch process held at the end of last year.

Drinkworks' first assignment for Saatchi & Saatchi is to re-affirm Monteith's Cider position as the premium cider brand in Australia.

Says Michael Rebelo, CEO, Saatchi & Saatchi Australia: "Needless to say, the entire agency is pumped by the opportunity to work on Monteith's. This is a category we've got loads of experience in; we've just been waiting for the right brand to give us the opportunity."

Says William Papesch, marketing manager, Monteiths: "I was impressed just how passionately Saatchi & Saatchi embraced the brand challenge. Their ideas had the consumer at the heart, and were creatively very bold. We think this is the first step in what will be a strong and fruitful relationship between Drinkworks and Saatchi & Saatchi."

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