Next TVC in Qantas ‘Feels Like Home’ campaign to air tomorrow on Channel Nine during ICC Cricket World Cup Australia V England match

The next TVC in the Qantas ‘Feels Like Home’ campaign series – created by Lawrence Creative Strategy – will be going live tomorrow, Saturday 14th February, on Channel Nine during the broadcast of the ICC Cricket World Cup Australia V England match.

This is the fourth advertisement to air since the ‘Feels Like Home’ campaign launch on 7th November, 2014 and the third in the series of five 60 second TVCs that focus on the real reunion stories of five Australians travelling home.

VIEW THE SPOT

Saturday’s 60 sec TVC tells the ‘Hong Kong’ story. The advertisement features new parents Melinda and Iker who live in Hong Kong and have a small baby, Alexo. Melinda grew up in Sydney and is looking forward to introducing him to his proud grandmother back home in Australia. The advertisement follows Melinda and Alexo’s journey from Hong Kong and home to Sydney where she is met by her mum in the Sydney International Airport arrivals hall.

Following the launch of the ‘Hong Kong’ TVC on Saturday, the commercial will go live across digital channels and Free to Air and Pay TV on Sunday 15th February during evening primetime viewing.

Since the launch of the ‘Feels Like Home’ campaign on November 7, the two minute TVC featuring the montage of all five reunion stories has achieved 2.3 million views across our digital channels; Qantas.com, Twitter, Facebook, YouTube and LinkedIn. All together, the TVC’s released so far have amassed 6.4million views.

The ‘Feels Like Home’ two minute TVC was the second most watched YouTube ad in Australia in 2014.

As part of the Feels Like Home campaign, Qantas also partnered with Spotify to offer people the opportunity to share the songs that make them feel like home, all of the songs were then displayed on an interactive map of Australia. 1.9 million impressions were served which reached 834,867 people. Out of those people reached, 10,000 have been driven through to the app to engage, with 36% going through to add their song (Spotify’s industry benchmark average is 9%).

Creative Agency: Lawrence Creative Strategy

Creative Directors: Chris Mitchell, Geoff Corbett

Vocal Artist: Martha Marlow