RadiumOne analysis reveals India favoured to lift trophy for most socially active team in CWC15

A new analysis from RadiumOne at the launch of the 2015 Cricket World Cup has revealed India as the most favoured country to lift the trophy for the most socially active team competing. 

The world’s premier cricketing event being held in Australia and New Zealand would be easily won by India if the competition were based on social media activity.

RadiumOne’s Social Score methodology* is based on a country’s aggregate real time audience across leading global social networks. The Social Score shows the relative reach and coverage of each nation’s team, reflecting the potential audience and engagement strengths for sponsors and commercial partners.

Says Adam Furness, RadiumOne director of strategic accounts – Asia Pacific: “In sport and entertainment the magic fusion of technology and human emotion is marketing utopia.

“Marketers want to connect with consumer passion, and they put so much of their effort into creating messaging in the hope that it will evoke emotion. In the case of a huge event like the Cricket World Cup, programmatic is harnessing that emotion in real time – giving sponsors the ability to connect with their audience, when they are right in the passion sweet spot of engagement.”

With nearly 22 million fans, India’s Facebook audience dwarfs any other competing team, with Bangladesh in second place at 4.7 million online fans. Bangladesh is also a strong performer in terms of having presence across all major social networks simultaneously. They lead Australia, South Africa and England. Only 8 of the 14 teams have an official presence on all major social networks.

*The Social Score methodology is based on a team’s total audience across leading social networks (including: Facebook, Twitter, YouTube, Instagram & Google+).