Renault launches new ‘Crossover to Captur. Crossover to Renault.’ spot via Task2 + Plan B
Prestige automotive brand Renault is launching its SUV Crossover in Australia with the campaign: ‘Crossover to Captur. Crossover to Renault.’ developed by Task2 and Plan B.
Renault hopes to replicate Captur’s success in Europe where it has been the top selling model in its category.
The integrated campaign is designed to showcase the versatility of Captur that combines the handling and manoeuvrability of an urban hatch with the elevation and room of an SUV.
Advertising Agency – TASK2 / PLAN B
Plan B Creative Director: Matthew Vandermark
TASK2 Partner: Michael Cleary
Head of Production: Iain Todd
Senior Project Manager: Annette Morris
Director: Scott Pickett
Executive Producer: Nick Simkins
Producer: Sarah Nichols
Production Company: Jungleboys
DOP: Steve Windon
Post House: Method
Editor: Dan Mitchell
Sound House: We Love Jam
3 Comments
Very proud of you Iain. Great add and worth all the effort . Would like one myself for nipping around town. Love Mum x
Reminded me of a simplified version of this. I like it, well done Scott.
https://vimeo.com/23239136
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