Simon Veksner: Death, destruction and negativity – Why this year’s Super Bowl ads are so good

It seems like what was once a daring media strategy – to release your Super Bowl ad before the Super Bowl actually airs – has become the new normal.

So I’ve seen most of this year’s ads already.

It’s a good crop – big spectacle, big emotion.

And I don’t think it’s a coincidence that many of the best ones show death, destruction and negativity. Read on….