Tatts Instant Scratch-Its launches into Victoria with new campaign via GPY&R Brisbane

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Tatts Instant Scratch-Its is back in Victoria with a new campaign created by GPY&R Brisbane.

The campaign, themed ‘Let the fun begin,’ launched on Sunday night with a new TVC directed by Grant Marshall from Blacklab Films.

Says Brendan Greaney, creative director, GPY&R Brisbane: “Instant Scratch-Its is a fun brand with a strong heritage. We wanted to create a launch platform that felt big, and just a little bit silly. Let the fun begin is both of these.” 

    

Says Nicola Duhig, senior brand portfolio manager, Instant Scratch-Its: “We are excited about the launch of Tatts Instant Scratch-Its in Victoria. Our launch campaign had to be surprising, fun, unexpected and bold. Great work by all involved.”

The campaign is supported by radio, digital and point of sale.

Creative Director: Brendan Greaney

Senior Art Director: Andrew Leftley

Group Account Director: Fiona Caird

Client Personnel: Nicola Duhig, Ann Hooper

Agency Producer: Robyn Dodd

Director: Grant Marshall, Blacklab Films

Producer:  Karen Hayward

Post Production: Cutting Edge Brisbane