Tatts Instant Scratch-Its launches into Victoria with new campaign via GPY&R Brisbane
Tatts Instant Scratch-Its is back in Victoria with a new campaign created by GPY&R Brisbane.
The campaign, themed ‘Let the fun begin,’ launched on Sunday night with a new TVC directed by Grant Marshall from Blacklab Films.
Says Brendan Greaney, creative director, GPY&R Brisbane: “Instant Scratch-Its is a fun brand with a strong heritage. We wanted to create a launch platform that felt big, and just a little bit silly. Let the fun begin is both of these.”
Says Nicola Duhig, senior brand portfolio manager, Instant Scratch-Its: “We are excited about the launch of Tatts Instant Scratch-Its in Victoria. Our launch campaign had to be surprising, fun, unexpected and bold. Great work by all involved.”
The campaign is supported by radio, digital and point of sale.
Creative Director: Brendan Greaney
Senior Art Director: Andrew Leftley
Group Account Director: Fiona Caird
Client Personnel: Nicola Duhig, Ann Hooper
Agency Producer: Robyn Dodd
Director: Grant Marshall, Blacklab Films
Producer: Karen Hayward
Post Production: Cutting Edge Brisbane
8 Comments
That’s a shocker
What?
you made clowns even scarier…
can someone explain this to me
They should of jumped out of a tiny plane?
John Denver died for this?
Utter nonsense…
I think using Clowns and Scratchies, you could of come up with a million better ideas. Jumping out of a plane and turning into scratchies is not one of them.
I must have missed something there.