The KFC Pepsi Max Skybox returns for ICC Cricket World Cup 2015 via Ogilvy Sydney

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As a proud and longstanding sponsor of Australian Cricket, KFC has partnered with Pepsi Max to bring back its famous SkyBox for the ICC Cricket World Cup 2015 Semi Final, offering fans a cricket experience like no other via Ogilvy Sydney and Ensemble.

 

Hovering 40 metres above the SCG, the KFC Pepsi Max SkyBox is an open-aired restaurant seating up to 20 guests per flight to offer cricket fans the opportunity to watch the highly anticipated ICC Cricket World Cup 2015 Semi Final match from an unbeatable vantage point whilst enjoying some KFC and Pepsi classics.

Says Nikki Lawson, chief marketing officer KFC: “KFC is really excited to partner with Pepsi Max to bring back the SkyBox for the ICC Cricket World Cup 2015, offering cricket fans the best seat in the house with a bird’s eye view of all the action on the field.

“We’re always looking to provide fun and unique ways for fans to enjoy the cricket, and our SkyBox offers a stunning viewing experience.”

 

KFC is offering lucky Australian cricket fans the chance to win seats in the SkyBox for the ICC Cricket World Cup 2015 Semi Final. KFC’s Facebook competition simply challenges Aussies to nominate a mate to see what they would do to steal a bite of a KFC burger.

 

The KFC Pepsi Max SkyBox will take flight 12 times during the ICC Cricket World Cup 2015 Semi Final Match on Thursday 26th March, with each flight elevating 20 guests above the SCG for approximately 25 minutes.

 

For more information about the KFC Pepsi Max SkyBox or the Facebook competition visit www.facebook.com/KFCAustralia.

 

Client: KFC Australia

Chief Marketing Officer: Nikki Lawson

KFC Marketing Director: Valerie Kubizniak

Marketing Director: Angela Richards, Sally Spriggs

Graduate Trainee: Peter Birrell

 

Branded Entertainment: Ensemble

Chief Executive Officer: Justin Ricketts

Events and Activation Director: Gemma Ni Maoltuile

 

Creative: Ogilvy Sydney

Creative Group Head: Shaun Branagan

Copywriter: James Blow

Art Director: Scott Sparks

Business Director: Scott Chalcraft

Account Management: Sarah Faraday, Sarah Jayes, Kate Piatek, Rachel Newton

 

Social: Social@Ogilvy

Social Strategy: Carl Burgmann

 

Public Relations: Edelman Australia

Account Director: Paul Binney

Senior Account Executive: Francesca Holt

 

Media: MediaCom

Client Communications Planning Director:  Adele Burke

Implementation Planning Director:  Melanie Madden