VB urges Australia to get behind our cricketers in new campaign via Clemenger BBDO, Melbourne
Victoria Bitter, Australia’s big cold beer is urging all Australians to get behind our cricketers as they launch their campaign via Clemenger BBDO, Melbourne to bring home World Cup glory tomorrow night.
To coincide with the World Cup, Victoria Bitter has launched a TV commercial to ignite passion and rally support around the country for the Australia cricket team.
After close to 20 years of being the beer of Australian cricket, Victoria Bitter is proud to be the official beer partner of the 2015 ICC Cricket World Cup. Victoria Bitter will be leading the charge of passionate Aussie cricket fans across the country, featuring in pubs, clubs and other retailers.
As well as quenching hard earned thirsts of cricket lovers across the country, the famous Victoria Bitter logo will be emblazoned on the sleeves of the Australian team’s jerseys.
Victoria Bitter General Manager Craig Maclean says Victoria Bitter is proud to get behind the Aussie team: “Here at VB we love our cricket – whether it be on the hallowed turf of the MCG or on the beach – and we’re so excited to be rallying support for our boys when they take on the Poms tomorrow night and right through their campaign.
“It seems the fans are excited as well, more than 750,000 tickets have been sold to date and that’s predicted to exceed 1 million. It’s going to be a huge tournament.”
And even if you can’t make it to a match Victoria Bitter has you covered with the VB Live Cricket Watch which will keep track of every ball bowled during the World Cup. Haven’t got one yet? The good news is that there are 50 to be won every day of the World Cup, just by purchasing a specially marked pack of Victoria Bitter and entering to win.
“We’re hearing all sorts of stories about the lengths some VB fans are going to try and get their hands on a VB watch. Keep an ear out to the radio and you might just be able to pick one up for yourself,” MacLean says.
The ICC Cricket World Cup 2015 returns to Australia and New Zealand for the first time in 23 years. With 14 nations hitting Australian shores, after 98 innings of cricket the world champion will be crowned again.
VB Live Cricket Watch
Developed by Zinc
Zinc designed, developed and produced the VB Live Cricket watch.
TVC
Agency: Clemenger BBDO Melbourne
Account Management Team: Oliver Wearne and Kate Barnes
Agency Producer TV: Cindy Phillips
Art Director: James Orr
Copywriter: Elle Bullen
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Directors: Dave Klein
Production Company – Exit Films
Director: Perry Westwood
Editor: Dan Lee, The Butchery
Post Production Company – Offline Edit: Dan Lee, The Butchery
Post Production Company – Online Edit: Eugene Richards, The Refinery
Producer: Craig Sloane
Sound Designer/Engineer: Paul Le Couteur, Flagstaff Studios
Sound House: Flagstaff Studios
Media: Mediacom
PR: Liquid Ideas
BTL: Apollo
6 Comments
So, wait…am I giving them nothing, or hell?
What was that? No production values, no humour, no insight, no emotion, no wonderful use of tech? This really doesn’t feel like it’s come from Clems Melbourne. Something doesn’t add up.
Advertising’s fucked.
That’s your explanation
That was flater than an indian dust bowl..
So much so he’s tried to change his name on the creds. I don’t blame him.
https://www.youtube.com/watch?v=1AKdOEQ2H8I