Village Cinemas launches ‘Meet The NomNoms’ campaign via newly appointed agency Lifelounge

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NomNoms.jpgVillage Cinemas has added independent Melbourne creative agency, Lifelounge, to its agency roster to reinvigorate the brand’s consumer experience with a new campaign ‘Meet The NomNoms’.

After winning a competitive pitch last year, the agency was tasked to develop an innovative shopper marketing strategy to improve customer journey and enhance the movie-going experience. By personifying popular Candy Bar items, the campaign sees the introduction of a family-friendly cast of animated characters: Kernel Corn the Popcorn, Pop the Soda, Salma the Nacho, Koolio the Choc Top, and Frank the Hot Dog.

The NomNoms were introduced to give the Candy Bar a starring role in the Village experience, with the five characters featured across point-of-sale marketing touchpoints and Village Cinemas digital assets. The concept also maximises the use of digital screens located throughout Village sites, entertaining customers as they journey from box office to cinema seat.

Says Village Cinemas Australia General Manager of Sales & Marketing, Mohit Bhargava: “Historically, the Candy Bar, like most Food and Beverage suppliers, has used traditional product imagery across all marketing, but in the cinema world, food items such as popcorn are more than just that, they are part of the overall experience.”

Bhargava said the The Meet the NomNoms campaign was part of a long-term strategy for the popular cinema chain that would not stop at the Candy Bar.

Says Lifelounge managing director, Dion Appel: “The NomNoms represent what Village is ultimately about – they are in the business of entertainment, and this new direction creates an immersive and entertaining experience for their visitors.”

Adds Lifelounge creative director, Brad Wilson: “With the popularity of animated features, we thought it only fitting Village have their own cast of characters. We’re looking forward to helping these little guys take over the big screen, star in mobile games and be immortalised as toys.”

 

Agency: Lifelounge, Melbourne

Creative Director: Brad Wilson

Art Director: Nicko Phillips

Copywriter: Leah Dunkley

Snr Account Manager: Robyn Hails

Managing Director: Dion Appel

Production Company: Chris Northey Design

3D Animation/Modelling: Chris Northey, Andy Yong

Audio House: The Sound Cell

Sound Design: Hassan Lahrech

Music/Composer: Phil Ceberano, Yacine Mdarhri Alaoui