Village Cinemas launches ‘Meet The NomNoms’ campaign via newly appointed agency Lifelounge
Village Cinemas has added independent Melbourne creative agency, Lifelounge, to its agency roster to reinvigorate the brand’s consumer experience with a new campaign ‘Meet The NomNoms’.
After winning a competitive pitch last year, the agency was tasked to develop an innovative shopper marketing strategy to improve customer journey and enhance the movie-going experience. By personifying popular Candy Bar items, the campaign sees the introduction of a family-friendly cast of animated characters: Kernel Corn the Popcorn, Pop the Soda, Salma the Nacho, Koolio the Choc Top, and Frank the Hot Dog.
The NomNoms were introduced to give the Candy Bar a starring role in the Village experience, with the five characters featured across point-of-sale marketing touchpoints and Village Cinemas digital assets. The concept also maximises the use of digital screens located throughout Village sites, entertaining customers as they journey from box office to cinema seat.
Says Village Cinemas Australia General Manager of Sales & Marketing, Mohit Bhargava: “Historically, the Candy Bar, like most Food and Beverage suppliers, has used traditional product imagery across all marketing, but in the cinema world, food items such as popcorn are more than just that, they are part of the overall experience.”
Bhargava said the The Meet the NomNoms campaign was part of a long-term strategy for the popular cinema chain that would not stop at the Candy Bar.
Says Lifelounge managing director, Dion Appel: “The NomNoms represent what Village is ultimately about – they are in the business of entertainment, and this new direction creates an immersive and entertaining experience for their visitors.”
Adds Lifelounge creative director, Brad Wilson: “With the popularity of animated features, we thought it only fitting Village have their own cast of characters. We’re looking forward to helping these little guys take over the big screen, star in mobile games and be immortalised as toys.”
Agency: Lifelounge, Melbourne
Creative Director: Brad Wilson
Art Director: Nicko Phillips
Copywriter: Leah Dunkley
Snr Account Manager: Robyn Hails
Managing Director: Dion Appel
Production Company: Chris Northey Design
3D Animation/Modelling: Chris Northey, Andy Yong
Audio House: The Sound Cell
Sound Design: Hassan Lahrech
Music/Composer: Phil Ceberano, Yacine Mdarhri Alaoui
6 Comments
Nice to see Village do something a little different. That nacho is saucy.
After the success of his one-hit wonder Gangsta’s Paradise I’m glad to see Koolio has found a new gig.
Yeah, this is groundbreaking stuff…
http://en.wikipedia.org/wiki/Let's_All_Go_to_the_Lobby
Onya Brado. Nice one mate. Oh you too 1953. You’re brilliant
Awesome, 5 mins before the movie starts some prick sits behind you and starts rustling through a bag of lollies, constantly unwrapping during the movie and generally spoiling the movie for those seated around them.
I reckon the Nacho’s is aptly named. SALMA as SALMAnella… I wouldn’t eat it if I was starving.