Was Oreo’s Super Bowl Tweet a waste of time?
February 16 2015, 10:12 am | | 1 Comment
By Simon Veksner
Creative Partner, DDB Sydney
If you follow the social media scepticism of Bob Hoffman over at The Ad Contrarian, you might want to watch this video.
But if you haven’t got time to watch it, here are the highlights:
Mark Ritson, an English guy who is professor of marketing at Melbourne Business School, calculates that the famous Oreo Super Bowl tweet (“You can still dunk in the dark”) – which according to one online publication “won the Super Bowl” – was in fact seen by only 64,300 people. Compared with the over 100 million who saw the TV ads. READ ON…
1 Comment
Should set the cat amongst the Twitters.
Thought provoking as always Simon.