AEG Powertools proves that 6 is better than 5 in new digital + radio campaign via Fenton Stephens

To mark the release of Australia’s first ever 6 amp battery AEG Powertools has launched a new campaign via Fenton Stephens.

Given that the new 6 amp battery was invented to supercede the current industry leading 5 amp variant, the agency lead with a very simple thought, being that ‘6 is better than 5’.

PLAY THE SPOT

What wasn’t simple however, was the visual execution.

Across an arresting digital campaign, the new battery will be partnered with a creepily-effective six-fingered hand.

This will also be supported by a 30 second radio spot, where the brand aims to end the worksite ‘walk of shame’.

Client : Techtronic Industries

Sound: Rodney Lowe – Production Alley