Aussie Apples encourage Aussies to pick the fresh option in new OOH work via The Works

Aussie Apples has launched a refreshing new marketing campaign to prompt Australians to reach for a fresh Aussie Apple when on-the-go rather than a processed snack via newly appointed creative agency The Works.

The campaign titled ‘Refresh Yourself’ brings Aussie Apples to the foreground and conveys how opting for this Aussie favourite will deliver a uniquely refreshing and reviving experience.

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Says Luke Westley, marketing services manager for Aussie Apples at Horticulture Innovation Australia: “The industry has been in growth in recent times and we believe that this campaign will resonate with younger Australians were we see further growth opportunities. We are really impressed with our new creative and with The Works.”

Says Paul Swann, creative partner at The Works: “Apples are a staple of most shopping baskets but with this campaign we wanted to reinvigorate their perception and appeal to a young adult audience, who often reach for other convenience options.

“This campaign is quite a departure from the previous work but we believe that it’s just what’s required to achieve the objectives.”

The campaign is set to run nationally across outdoor, point-of-sale, social and digital channels.

Creative: The Works

Typography: Luke Lucas