Aussie kids talk sport with unguarded self-belief in new Play.Sport.Australia spot via The Monkeys
Play.Sport.Australia is an initiative launched by The Minister for Health and Sport, The Hon Sussan Ley MP, at the Business of Sports Summit this week in Sydney.
To help promote the program, The Monkeys have created a campaign, launched at the summit, featuring kids who exude unwavering self-belief while offering their views on sport, and what it means to them and their families.
The ASC’s task is to make Australian sport stronger – to get more people playing sport and to help athletes pursue their dreams. Play.Sport.Australia focuses on growing sport participation in Australia, particularly among young Australians, for physical and mental health benefits, building confidence and self-esteem, and to develop stronger communities.
Says Justin Drape, co-founder and CCO, The Monkeys: “It has been an inspiring experience to meet and work with the next generation of Aussie athletes. Their unguarded self-belief is infectious.”
Alongside the film featuring Australian kids, The Monkeys have created a two-minute piece featuring James Magnussen, World Champion swimmer, talking about how self-belief has been critical to his success.
Agency: The Monkeys
Creative Director/Co-founder: Justin Drape
Creative team: Justin Drape, Siobhan Fitzgerald, Ben Garland
Head of Content: Lisa Ramsey
Head of Production: Thea Carone
Production Company: Finch
Director: Alyssa McClelland
Producer: Warren Keuning
Exec Producer: Karen Bryson
DoP: James Brown
Post Production: The Editors
Sound Design: Song Zu
Music: Mark Wolfe
Casting: Fountainhead Casting
11 Comments
adorably cute! good work
I’ve used at least one of them in an ad, so actors reading lines in a cute way, basically.
I have also used some of those kids in recent spots.You can’t and shouldn’t try to fake authenticity.
Hi Sam, in response to your comment, it sounds like you have just started in the industry so let me elaborate.
As it states in the credits, we worked with Fountainhead Casting. Antonia found 38 kids who all play competitive team sport. Some of the girls are national gymnastic champions. Some of the other kids play representative sport. Others just play for fun. Some obviously play sport… and appear in ads – kids are generally curious and do more than one thing.
We asked them questions about their respective sports and used the best answers in the final cut. If you have kids, or know any, you’ll know that they tend to go off on tangents when they’re excited about something, and that’s what we were trying to capture – unfiltered self-belief.
Hope that helps.
Hi Me too, please read my response to Sam.
BTW, a person using an anonymous name to advise on authenticity is funny.
actors can’t play sport or have dreams of being olympians too?! kids usually want to be oscar winning olympian astronauts…
One of the nicest spots I’ve seen in quite awhile – well done Monkeys
Good one.
What a nice insight that wasn’t obvious – everyone wants to see their kids believe in themselves.
Dull work.Expect better from these guys.
As boring as a milo ad. bad.
A lame version of similar overseas work. There’s just such a lack of energy in Australian ads. We think that once we have an idea we’re done. It’s cute so just repeat it endlessly. Where’s the storytelling and dramaturgy?
Also, I didn’t see the self-belief in those comments until I saw the punchline. The kids are shy!