B2B agency Precinct appoints Matt Coleborne as general manager + Natalie King as head of events

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Presinct.jpgBusiness-to-business creative agency, Precinct, has announced the appointment of two senior hires to the business, noting its innovative approach as the reason for its growing presence in Melbourne.

 

Matt Coleborne and Natalie King join the team as general manager and head of events respectively, with both roles based in Melbourne.

Previously, Coleborne was one of the founding partners of Melbourne-based advertising agency, Zoo, as well as being an investor in a number of technology ventures. After a year hiatus from the agency world Coleborne has been tempted back with the potential that Precinct shows through its highly differentiated offering to clients.

 

Coleborne talks about how he was attracted by Precinct’s proposition of take the ‘boring’ out of business communication.

Says Coleborne: “It’s great to be onboard at Precinct. Some believe that B2B communications is less creative or boring, and we’re here to say that’s not the case. So many B2B clients now are looking to push the boundaries of their brands in new and exciting ways, and that is what Precinct is all about.”

King joins Precinct from brand agency, Jack Morton Worldwide. King has over 10 years of experience in live B2B events, as well as consumer events experience with brands such as Sony, Coles, Volkswagen, Shell, Brown-Forman, Toyota and many others.

 

King is looking to leverage her wealth of experience to bring something new to the growing list of clients serviced out of Precinct’s Melbourne office.

Says King: “It’s an exciting time at Precinct with so much interest coming from B2B clients looking for specific audience engagement campaigns that capture the imagination and are fun. I’m looking forward to getting stuck in to some client briefs and delivering the synonymous Precinct wow-factor that has been so successful in Sydney.”

 

Jaime Nelson, managing director, said continued interest in Precinct’s offering is a sign that B2B clients are looking for something different.

Says Nelson: “Creativity and campaign innovation in B2B marketing is a rare commodity; not all B2B companies want to challenge the status quo of marketing in their respective industries. We are seeing this change, however, and we are excited about partnering with clients on their innovative and creative inspired campaigns.”