BMF bolsters planning power with new senior appointments David Warren and Hugh Munro

BMF has strengthened its planning team, welcoming hires David Warren and Hugh Munro as planning directors.

Warren comes with incredible pedigree. With over 12 years of experience in integrated communications planning, he has led marquee accounts like Toyota at Saatchi & Saatchi and Philips across Europe at DDB London. He is passionate about the intersection of effectiveness and creativity, utilising his bookish zeal for neuropsychology, both to understand why people do what they do and why he cannot break his English tendency to apologise all the time. In a short time at BMF, Warren has developed the strategy for “You’re Better On Beef” for MLA and also led strategic thinking on the winning SportsBet pitch.

Warren has found his home at BMF, as has Munro, who headed up strategy at Tongue for the last four years. Prior to that he learnt his craft from some of the best at The Campaign Palace and McCann. Munro sits on the APG Committee and was named in B&T’s 30 Under 30 in 2013. He effortlessly blends traditional brand planning with a digital lens, his work having been widely awarded from the Effies to the AIMIAs. But at heart, Munro’s a creative strategist whose passion lies in inspiring and igniting ideas. And he is a nice guy to boot.

Says Christina Aventi, executive planning director, BMF: “We have a policy of hiring people better than ourselves and these planning directors, along with the home grown Ali Tilling, represent that. We want to build a Noah’s ark of talent – strong generalists with particular passions that we see as innovating the craft of strategy. We also have incredible depth coming through the ranks, in Sarah Hood and Emily Field, the directors of tomorrow. The planning department has never been in better shape at BMF. Ever.”

(Pictured L-R: David Warren, Hugh Munro with EPD Christina Aventi)