Buchanan pushes further into content with the hiring of new creative director David Brownlow

Buchanan Group, the company behind the sales driving TV tool Brand Power and the social community Home Tester Club, has appointed David Brownlow (left) as its new creative director.

With 25 years experience in advertising agencies, including roles as executive creative director at McCann Erickson and group creative director at Ogilvy Australia, Brownlow will be responsible for Buchanan’s digital content focused division as well as driving the core Brand Power offering.

Says Chris Phyland, Buchanan Group CEO: “Buchanan are now active in 40 countries and are producing content across three key streams: TVCs; online video at scale; and consumer generated content and word of mouth. As we lead the charge with global FMCG in this content space we needed some serious firepower in the creative realm in Australasia. After chatting with Dave for several months we are delighted he has signed up.”

Says Brownlow: “Buchanan are a great team with a rock solid sense of purpose – to achieve real sales results for their clients. The content generation services they offer, to achieve this, are really impressive. I had the chance to see these showcased at their global conference in L.A, and was amazed by the depth of their offering. They’re not only producing tvcs all over the world, but also huge batches of video content for the digital realm. And their online shopper community, Home Tester Club, has around 600,000 members across multiple countries, and is a great source of consumer-generated content.”

Buchanan Group is the inventor of Brand Power and other Third Party Devices, and is part of STW, Australasia’s leading marketing content and communications group.