Cats post own pics to Instagram in ‘Catstacam’ campaign for Whiskas via Clemenger, Sydney
Mars Petcare has introduced Whiskas ‘Catstacam’, a social way to help people better understand their cats through a unique concept that enables cats to seamlessly take and upload their own photos to Instagram.
Conceived by agency Clemenger BBDO Sydney, Whiskas Catstacam features a series of Instagram-enabled cat cameras produced exclusively for cat-loving celebrities and famous cats. The devices, weighing in at 44g, can shoot up to six photos per minute, using motion-detector technology to capture real-life moments from the cat’s point of view.
Photos are then uploaded to the cats’ very own Instagram profiles, with behaviour analysed and decoded by a WHISKAS cat behaviour expert through #AskWhiskas.
Says Paul Nagy, executive creative director, Clemenger BBDO Sydney: “We all know the internet’s obsessed with cats. We wanted to take this a step further by not only giving cats their own Instagram accounts, but the ability to take and upload their own photos, in real time. The result is absolutely mesmerising and gives us new insight into the world of cats.”
18 Comments
This is good. Like.
Two thoughts about this – its cool but not exactly original – How was it conceived by the agency if there has been cat cameras around since 2012 capturing what they get see. Also its not exactly publicised as consumer facing campaign – how do people take part in the campaign? how do they get one? Or is it as the title states – concept? if so then definitely not worth mentioning this old tech. There is no info whatever anywhere except a little tab on Facebook. So summing up looks like just a bad excuse to get an entry for cannes.
Has been done by Natures Recipes back in 2013.
http://newsfeed.time.com/2013/12/02/this-collar-camera-lets-your-pet-take-pics-and-post-them-to-instagram/
And by Whiskas before that.
http://maxlandrak.com/224065/2359845/work/whiskas-cat-cam
Oh Clems you’ve done it again….
From 2 or 3 years ago… https://vimeo.com/98628560 … and it won nothing. Good luck with your version
That VO makes me want to stab myself in the eyes. Again and again and again.
Well the WHISKAS one is just an ad and not real.
The VIMEO LINK is a whole different idea that translates cat talk.
The haters will hate. This is actually good. The social side makes it original and gives it a purpose.
And what about the Natures Recipes one? Exactly the same???
Same, same but the same
Nothing original has come out of Clems Sydney for ages.
This continues the trend.
Can someone post the credits for this?
Shouldn’t it be called CatstaGRam?
I guess it’s closer to catstascam, isn’t it.
So..what do we do with this?? how do we get the product? lack of any real info is pretty frustrating !
Love it. Can you give one to Miranda Kerr please.
when I find myself commenting on stuff like this, I realise I’m no better than the tools who got this work up.
I am having 9 cats & all are eating whiskas cat food I want to share their photographs with company .
So can you please help me