Etihad Stadium promotes new premium seating area Centre Wing in new campaign via Admark
March 27 2015, 10:59 am | | 2 Comments
Admark has launched a campaign for the new premium seating area at Etihad Stadium branded Centre Wing.
Admark creative director Andrew Crook described the area as a must have for ‘the dyed in the wool footy fan’.
It’s positioned as the best spectator viewing area at any AFL venue in Australia.
Launched in time for the start of the 2015 AFL season, campaign uses digital, television, print, radio.
Creative Director: Andrew Crook
Art Director: Trevor Darby
Account Executive: Kaylenne DiLorenzo
Director: Matt Wilson
Agency Production: Telly Ho Production
Post Production: Visual Playground
Editor: Michael Hoolihan
Post Edit/SFX: Patrick Taylor
Music: Bang Bang
Photographer: Chris Von Menge
Media: Media 33
2 Comments
they’d like their outdated, sexist, patronising, cringe-worthy ad back!
Congrats to the Etihad Stadium marketing director – you’ve just insulted your customers (female and male)
If you see this post please can you respond with a rationale for the work?
And to the agency – maybe you can enlighten us? You’ve posted it here for us to see so maybe you can help explain it?
I totally agree with The 80s are calling what a sexist bullshit advert, really creative guys – I’m assuming some old fossil man came up with this tired and inaccurate picture of the footy.