Fitness First appoints VCCP as new agency

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ff12014.jpgVCCP, Sydney has been appointed as lead brand and strategic agency for Fitness First, with the agency starting to work with the brand across their nationwide portfolio.

Says Peter Grenfell, managing director, VCCP: “Fitness First is a business that has made a huge investment and transition over the last 18 months to re-invent both their brand and, as importantly, their customer experience. So it’s a great time to be working together to share their story.”

The appointment comes after the global rebrand of Fitness First in 2014, as covered by CB, and also follows the arrival of Mark Harricks as ECD at VCCP.