Holler, Sydney lures former Razorfish London creative director Cyril Louis for CD role

CB Exclusive – Top Sydney digital creative agency Holler has appointed former Razorfish London CD Cyril Louis to the position of creative director.

Louis joins Holler from his last position as creative director of Razorfish London, where he was leading the creative output for Audi, McDonalds and Emirates Airlines, helping the executive team to grow the agency.

Louis fills the role left vacant after the departure of James Theophane, who left the agency to join Saatchi & Saatchi, Sydney in the group creative director role.

Louis’s body of work for McDonald’s doubled the brand campaigns engagement rate winning many awards, making the Razorfish London office the most awarded in the network. He also led Emirates to be the fastest growing airline and top 10 brands on Facebook, positioning the airline in the top 5 performing campaigns ever across EMEA.

Louis has worked at some of the most renowned agencies in the world, including Ogilvy and R/GA, doing work for clients such as Nike, McDonald’s, Audi, PlayStation and Bacardi.

Says Louis: “I am thrilled to be a part of Holler, an agency with such a passion for craft, creativity and ‘Modes’, as a way of working, enabling the best output across both these passions.”

Says Holler CEO Mike Hill (left): “I have been watching Cyril’s career for 5 years now. You know you are onto a winner when past clients proactively contact you to tell you what an amazing talent he is. His level of craft is exceptional, and slightly left of center thinking is a perfect match for the work Holler is famous for producing.”