JW Marriott appoints M&C Saatchi as its new global creative and strategic agency partner

M&C Saatchi has won global creative and strategic duties on Marriott International luxury hotel brand JW Marriott, following a pitch.

It is expected that M&C Saatchi Sydney will lead creative and strategy for the luxury group’s local markets.

JW Marriott has 70 locations in eight regions, including a large footprint in Australia and Asia Pacific.

Says Jaimes Leggett, CEO, M&C Saatchi Australia: “The JW Marriott brand is a global by-word for luxury so we are excited by this opportunity to partner with them in the Asia Pacific region.

“This win demonstrates the wherewithal of M&C Saatchi’s worldwide network of offices to work together for major global brands.”

The pitch was led by M&C Saatchi’s New York office and SS+K, the highly-regarded shop it acquired late last year.

JW Marriott has undergone a major program of expansion and upgrade in recent years that has seen it undertake strategic partnerships with Aromatherapy Associates, Treasury Wine Estates and globally-renowned  nutritionist Keri Glassman, in addition to opening new hotels.