KFC Australia says ‘Chase the Taste’ in new integrated campaign via Ogilvy, Sydney
Ogilvy Sydney has launched its latest campaign for KFC via Ogilvy Sydney, exploring the theme of customers who are prepared to travel far and wide to ‘Chase the Taste’ of its famous chicken.
Running from this week, the campaign will promote four separate product offerings along with the overarching ‘Chase the Taste’ creative theme, which incorporates Vance Joy’s track ‘Mess is mine’ throughout.
It will be executed across TV (FTA, Pay and VOD), digital, OOH and KFC social touch points. The first ‘Chase the Taste’ TVC will run as a 45 and 30-second thematic, followed by a 15-second retail spot advertising KFC’s new Zinger Family range. The campaign will also run an execution advertising KFC’s $1 chips, billed as ‘Australia’s Best Tasting Chips’.
Based on insight that many customers crave the taste of KFC, the creative theme also reflects stories from fans which showed some will go any length to get to one of its restaurants.
Creative Agency – Ogilvy Sydney:
Creative Director: Shaun Branagan
Art Director: Wellison D’Assuncao
Copywriter: Scott Mortimer
Producer: Peter Hackforth
Senior Planner: Waqas Tahir
Account Director: Brad Ure
Senior Account Manager: Jessica Standfield
Production Company – One 20:
Director: Jason Wingrove
Producer: Alan Robinson
Post Production: The Editors
Client – KFC
Media – MediaCom
11 Comments
Luckily I only have to chase the taste 400 metres down Swan Street, not half way across the country like most saps.
that horrible feeling that you get when at the end of the spot you realise that its for KFC and then feel so cheated. It’s all a lie. I don’t believe any of this.
young things travelling : check
Indie folk song : check
This is almost an exact retread of the Havas navy campaign from a few days ago..and quite a few more going back over the last 12 months
Creativity has disappeared in aussie advertising.
Is that close up an empty KFC condom pack on the side table?
Oh no Jimmy.. its an Ad Who knew!
Nice work Shaun – you’re in my top 5 fav CDs, always have been 😉
Fitting song chorus for a KFC ad, nailed it.
Is this add filmed in Roma qld
I don’t get this ad. What is the relationship between the 3 people? The woman appears to be with one of the guys, but it is unclear who belongs to whom.
Please can anyone tell me the name of the song?
The name of the song is “Mess is Mine” by Vance Joy