Nick Cummins’ Diary for CB will give SXSW the right Royals treatment – starts this Saturday

Over the past year I have often thought about two of the events I went to at SXSW 2014. One was titled ‘How to say F@$!k No to a client and have them still love you’. The other was ‘Make yourself the happiest person on earth’ run by Google’s Chade Meng, who’s official title at Google is Jolly Good Fellow. I’m looking forward to seeing what I bring back this year.

Nick Cummins is Creative Director at The Royals, and will be covering SXSW for Campaign Brief from the 13th until the 17th March.

After 10 years in some of Melbourne’s best traditional agencies Cummins jumped ship in 1999 and started Sputnik Agency, one of Australia’s first digital agencies. He worked with a fantastic team growing the agency into a 60 person strong award-winning creative shop. After 10 years it felt time to try something new so sold his share and he moved to DDB Melbourne as a group creative director focusing on integrating digital into the broader agency. His next role started off as an enthusiastic conversation at the pub. And before too long The Royals was launched. The Royals is a Creativity and Technology club. You could call them an advertising agency for the digital age.