RAC extends ‘We promise to do the right thing by you’ work with new spots via J.Walter Thompson
J. Walter Thompson Perth has extended its integrated campaign for RAC Insurance. The campaign is a progression of the “We promise to do the right thing by you” strategic platform introduced last year and highlights RAC’s status as one of WA’s most trusted brands.
Says Dav Tabeshfar, creative director, J. Walter Thompson Perth: “There are so many things in life that will not do the right thing by you; four-year old boys with paintbrushes, faulty boom gates, amateur drone pilots… the list is endless. So we feel confident we’ve landed on a great truth, and a campaign with some legs.”
Says Hanna Fastyn, RAC insurance manager, marketing & member relationship: “At RAC we put our members first; ‘Doing the right thing by you’ perfectly sums up our philosophy and the way we act when our members need us the most.
“We’re thrilled with the end result and have enjoyed developing this campaign with J. Walter Thompson Perth.”
The campaign comprises of TVCs, supersites and transit media, digital and radio.
CD: Dav Tabeshfar
ECD: Simon Langley
Creative: Dav Tabeshfar
Creative: Wilora Keeley
Creative: Tim Newton
Agency Producer: Rachel Devine
Account Director: Lauren Mestichelli
Account Manager: Lucy Stoelwinder
Account Executive: Kyoy Kitafuna
Executive Planning Director: Angela Morris
Planner: Rob Mortimer
Print Production: Alan Hollis
Client: Hanna Fastyn, Jayne Singleton, Felicity Mussell, Elaine Fowler, Catherine Tenardi
Production Company: Exit
Producer Craig Sloane
Director: Perry Westwood
Sound: Nylon
Post Production: Fin