Scoundrels’ Michael Spiccia shoots new ‘Routine Republic’ spot for Taco Bell via Deutsch, LA
Scoundrels director Michael Spiccia has just completed work on the epic “Routine Republic” for Taco Bell through agency Deutsch LA.
The 3 minute spot will proceed screenings of the film “Insurgent” at cinemas across the USA, and a shorter 60′ version will premiere during the finale of AMC’s “Walking Dead”.
Client: Taco Bell
Ad: “Routine Republic”
Chief Marketing Officer: Chris Brandt
VP, Brand Creative Director: Tracee Larocca
Director of Advertising: Aron North
Manager, Brand Experience: Ashley Prollamante
Food Consultant: Carolyn Avelino
Agency: Deutsch
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Brett Craig
Group Creative Director: Tom Pettus
Creative Director: Scott Clark
Creative Director: Pat Almaguer
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Chris Pouy
Group Account Director: Walter Smith
Account Director: Katie Klages
Account Supervisor: Krista Slocum
Account Executive: Kaitlin Tabar
Production Company: Arts & Sciences (USA)
Director: Michael Spiccia
Managing Director / Partner: Mal Ward
Executive Producer / Managing Partner: Marc Marrie
EP / Producer: Ben Scandrett-Smith
Head of Production: Christa Skotland
Director of Photography: Germain McMicking
Editorial Company: Union Editorial
Editor: Jim Haygood
VFX: A52
VFX Supervisor/Lead Flame Artist: Andy McKenna
Executive Producer: Patrick Nugent
Producer: Stacy Kessler-Aungst
For more info go to www.scoundrelfilms.com.au or email adrian@scoundrelfilms.com.au.
12 Comments
This is bloody brilliant – love the strategy, amazingly shot and great track. Very shareable. Only wish that it was done for someone like Chipotle where there is more of a difference between the two brands other than that – Love.
That was so refreshing after all the endless life/travel montage ideas that keep circulating. An actual concept, nice one.
thats fucking sick
Other than being a minute to long, I think its very cool
Fantastic!!
Loved everything about it …
and the Ramones … really ?!
Double awesome 🙂
Nicely shot but very average idea. The pot shots at the burger selling competitors are a little lame and the 1984 pastiche has been done so many times its up there with clowns as a cliche no creative concept should go near.
looks great. but prod company is a US company called arts & sciences, it had nothing to do with Scoundrel at all… A&S should be in the copy & title perhaps
This is so great. Scoundrel kicking serious goals with their roster.
Well done Michael & Ben. Killing it.
Yeah…@pete, Arts and Science are a great prod co. I think Michael should pay them the respect and acknowledge that is was them that produced it…not a local Aus company.
That said, ….it would work better as a 1 minute spot…the 1984 / clown face cliches are way too much.
@pete @lucky Not sure what all the fuss is about, the article states that Spiccia is one of Scoundrels’ directors. They are press releasing this on an Australian / Pacific website, and Scoundrel represents him in Australia. This is how it works. Arts & Sciences are clearly credited as the production company of this particular job.
Great piece of work. EPIC. – well done Michael and Ben!
Wow. Just. Wow!!
Love this so much!!