Simon Veksner: Living the dream is actually shit

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LIVING-THE-DREAM.jpgThere’s a perception that advertising creatives would really rather be doing something else.

That we are people who failed at writing novels or screenplays, or didn’t have the stomach to pursue the uncertainties of life as an artist.

That a career in advertising is a creative compromise.

It’s certainly true that, back in the day, every Creative was writing a novel. Then it was screenplays. Now I hear of quite a few Creatives developing apps or games.

But I get the sense it’s happening less. READ ON…