Specsavers Australia promotes contact lenses in new ‘Get Naked’ campaign via Cummins&Partners
March 13 2015, 11:26 am | | 13 Comments
Specsavers Australia has launch a VOD campaign via Cummins&Partners, aimed to encourage contact lens wearers to ‘Get Naked’ with Specsavers. The campaign targets women in the digital environment they’re most active in.
Says Sarah McInnes, director of marketing, Specsavers Australia: “This campaign is all about the benefits of contacts lenses and the freedom that you feel when you take off your glasses.”
Client: Specsavers Australia
Media: Mediacom
Agency: Cummins&Partners
13 Comments
Ha! I like it!
Ooooo, so saucy! Naked!!!
But this is truly awful.
My eyes hurt after waching this. Seeing the same “naked” pun drag out in just one 30 second spot was painful enough – but 6 times over?! What a waste of money to just rehash the one terrible double-entendre so many times over.
So so bad.
And it looks cheap to boot.
I hope to god they make a seventh spot.
Six just isn’t enough.
Haha, i kid.
Six is just fine.
Each one better than the last.
Haha, i kid.
Horrific.
I think it’s nice that Cummins are letting the interns do real work
but you failed so hard i’m actually embarrassed for everyone involved.
maybe just stick to re-hashing the uk stuff guys?
If you thought this concept had the legs to span 6 spots, you should’ve gone to Specsavers.
Seriously, not even your 90 year old grandmother would find this risqué.
Should have asked children why they get naked. Then we have an actual provocative ad.
I shipped my pants.
Client: Specsavers Australia
Media: Mediacom
Agency: Cummins&Partners
Creatives: N/A
no, just no, this is awful.
It’s different.. how do you think it will do?