Starcom MediaVest Australia + OMD blitz Festival of Media Asia Pacific Awards held in Singapore
Starcom MediaVest Australia has emerged as the most-awarded agency at last night’s Festival of Media Asia Pacific Awards held in Singapore, named Agency of the Year and winning one Gold, two Silvers and three Bronzes. In addition, the APAC network was named Agency Network of the Year.
OMD Australia also had a huge night scoring three Gold Awards for Luxottica’s ‘Penny The Pirate’ in Best Communication Strategy, Best Targeted Campaign and The Effectiveness Award categories and was also named ‘Campaign Of The Year’.
Says Gavin Gibson, OMD’s national head of strategy: “Gold in the effectiveness category is especially pleasing as it is something as an agency we have placed emphasis on. These award wins are testament to the great work the m2m team have been delivering”.
Match Media scored two Golds for client Nando’s; one for ‘Stealing a Mango to Steal Share of Voice’ in Best Launch Campaign and ‘The Mango That Got a Nation Talking’ campaign in Best Social Media Strategy category. Match also scored a Silver in Best Use of Digital Media for IKEA ‘Digitalizing Direct Mail’.
PHD Australia scored Gold in Best Entertainment Platform for Hewlett-Packard ‘How HP ignited the love of Millennials with what Millennials love’; MediaCom Australia scored Gold in Best Experiential Campaign for Queensland Government ‘Your Future Is Not Pretty’; MEC won Gold in Best Use of Digital Media for Dynamo ‘Dynamo’s Dynamic Data’.
Silver winners from Australia include UM which picked up two for Jägermeister ‘Tag-meister’ in Best Entertainment Platform and Best Social Media Strategy categories. Bohemia also scored two Silver for client Aspen Pharmacare; one for ‘Gastro Stop – Uniting Media and Creative via a Research Insight’ in Consumer Research Award and one for ‘Bonningtons Flu Tracker’ in The Smart Use of Data Award category. Leo Burnett Melbourne, Ensemble and MNET Mobile both picked up one Silver each and MediaCom and MEC were both awarded one Bronze each.
Starcom MediaVest Australia was awarded Gold in Consumer Research Award for Optus; Silver in Best Content Creation Award for Just Car Insurance; Silver in Best Experiential Campaign for Samsung; Bronze in Best Experiential Campaign for Virgin Mobile; Bronze in Best Communications Strategy for APIA and Bronze in Best Creative Use of Media for Virgin Mobile.
Says Chris Nolan, CEO, SMG Australia: “It was an incredible result – we are absolutely thrilled for our clients and our team – it is great to see everyone’s dedication, professionalism and creative thinking so well rewarded.
“It’s also particularly pleasing that the award wins covered a wide range of clients as well as work, including research, content, experiential and strategy.”
The Festival of Media Asia Pacific Awards is the only award show dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.