The Idea Shed partners with TAB to launch interactive online platform 12th Man Challenge

Sydney independent ideas and innovations agency, The Idea Shed, has launched the 12th Man Challenge, an interactive online platform that tests players’ cricket knowledge and punting prowess.

The challenge comprises a number of promotions throughout the Cricket World Cup, including all of the finals matches with a range of prizes totaling over $40,000 up for grabs.

During each innings players are presented with a number of odds related challenges that either relate to the game in progress or cricket/12th Man trivia. Many of the game based challenges link to TAB’s live betting markets and the greater the odds the greater the points players can score.

The players with the highest scores at the end of each innings will win a TAB account top up or TAB Rewards points as well as 12th Man merchandise, plus the lucky punter that tops the Cricket World Cup Final leaderboard will be off to London with a mate to support the Aussies.

Users can also listen to some of the 12th Man’s hilarious classic commentary.

Says Will Riley, managing director, The Idea Shed: “As cricket and 12th Man fans this has been a great project to partner with the TAB on. We’ve been able to incorporate the latest real-time web technology to create a really fun, engaging game that adds an extra dimension to live World Cup viewing.”

Says Tracy Marshment, TAB Wagering’s GM marketing: “Second screening has become an integral part of watching live sport and we saw the opportunity to partner with Australia’s favourite cricket commentator, Billy Birmingham, as the perfect fit for the World Cup.’

Players simply visit 12thmanchallenge.com.au to register via email or Facebook and play, plus they can score 100 bonus points by referring friends to take them on.