Wild Turkey asks “What are you bringing to the table?” in new spot via AJF Partnership, Sydney
Complementing a national outdoor campaign and the NRL Super Saturday sponsorship, Wild Turkey Bourbon has launched a TVC via AJF Partnership Sydney, designed to prompt fans to appraise both their choice of bourbon and their life experiences.
The new TVC features a mysterious, well-storied man who is just as interested as he is interesting. After portraying a brief snapshot of his life, he poses a question to viewers, “What are You Bringing to the Table?”
Says Nicole Stanners, marketing director, Campari Australia: “Wild Turkey fans love the idea of a challenge that tests their substance in a way that’s real and earnest. This campaign and latest TVC aims to cut through the clutter of well-trodden narratives and entertain the viewer while provoking subtle reflection.”
Says Simon Edwards, associate creative director, AJF Partnership: “Aged longer for more character, Wild Turkey is the bourbon to bring to the table. Although featuring just one guy, this inherently social campaign gets us thinking about the choices that define us in life.”
The TVC launched on Sunday 14 March and will be aired on free to air, pay TV, digital and social media channels for the next nine (9) months.
Client: Campari Australia Pty Ltd
Brand: Wild Turkey Bourbon
Clients: Nicole Stanners, Mike Sergeant, Katy Hill, Thomas Simart
Agency: AJF Partnership Sydney
Executive Creative Director: Adam Rose
Managing Director: Digby Richards
Associate Creative Director: Simon Edwards
Strategy: Jody Elston, Jamie Parfitt
Account Management: Kate Heatley
Agency Producer: Nik Round
Production House: Robbers Dog
Director: Daniel Borgman
DOP: Shelley Farthing Dawe
Producers: Mark Foster/ Loren Bradley
Post Production: Method Studios
Editor: Mark Bennett
Sound: Nylon Studios
Composer: Guy Brown
11 Comments
this is excellent
Pretentious? Moi?
Well I’ll be. That’s actually very good.
dunno why. but i like this…
Well I’ll be. That’s actually very good.
that was bad
… could you get this ridiculous array of comments. I liked that it was distinctive, like Southern Comfort’s work.
The wide variety of reactions, @12:32 is because most people in advertising are totally seduced by style over content and really haven’t got a clue. Two commenters correctly identified this as pretentious twaddle, the rest it would seem aren’t very good at advertising.
*No creatives were harmed in the making of this ad.
Hardly pretentious with Viggo Mortensen sitting on the other side of the table
Don’t care if I never drink it, based on this crap ad. Obscure references to achievements (or non-achievements) don’t impress!