Zambrero appoints Cypha as social media agency

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5SV6ptnMQPcs8VcoJGYRXIRhU1J1JSDtjEpLHuJBHzI.jpgZambrero, the quick service Mexican restaurant franchise with a humanitarian focus, has appointed Cypha as its social media agency after a competitive pitch.

The appointment comes as Zambrero plans to notch up 100 openings by 30 June and 150 by the end of 2015. Zambrero debuted on BRW’s fastest growing franchises list in 2011 and has maintained its place on the list each year since.

Says Amarjot Kaur, CMO, Zambrero: “We’re so pleased to welcome Cypha to the Zambrero team. Social media is an increasingly important platform for Zambrero and we look forward to working with the team to integrate and align our marketing, PR and social media activities to share the brand’s story with our audience.”

Since being formed in 2005 by Dr Sam Prince, millions of meals have been provided to those living in poverty around the world through the Plate 4 Plate initiative.

Says Alex Christian, creative partner, Cypha: “Like Cypha, Zambrero is a brand with soul, purpose and a real passion to make their mark. We established immediate synergies with the Zambrero team and look forward to strengthening their brand through social media.”

As well as managing Zambrero’s day to day social media, Cypha will produce various campaigns throughout the year.