AEG Powertools plays it safe in its new digital and radio campaign via Fenton Stephens

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TECH0354_AEG_AntiSpiderSuit_3000x2500pix_w.jpgAEG Powertools have the longest trade warranty in Australia, and together with creative agency Fenton Stephens, have launched an amusing digital and radio campaign aimed at reassuring tradies across the country that there ‘ain’t no shame in playing it safe’.

For the radio, the agency put together a series of tongue-in-cheek spots, entertainingly executed by comedian Dave Lawson.

TECH0354_AEG_Knightstones_3000x2500pix_w.jpgThe digital campaign then shows how far ‘playing it safe’ could possibly extend on the Australian worksite, visually brought to life by the folk down at Hell Studios.

The toes of tradies are forever at risk of bearing the brunt of a dropped object, but what if your workboots resembled those of Richard the Lionheart?

All in all, it’s a very light-hearted campaign that takes something as straightforward as aTECH0354_AEG_TheBrick_3000x2500pix_w.jpg warranty and has a whole heap of fun with it.

Client : Techtronic Industries

National Marketing Manager : Kon Romios

Brand Manager : Rochelle Behnane

Creative Agency : Fenton Stephens

Creative Director : Alex Fenton

Copywriter : Jess Wheeler

Art Director : Aaron Tyler

Group Account Director : Josh Collins

Account Manager : Giulia Tan

Agency Producer : Nick Venn

Photographer : Tom Franks

Retoucher : Richard Dion Wilson @ Hell Studios

Sound: Rodney Lowe – Production Alley