Air Asia says ‘stop dreaming’ in latest print campaign via Publicis Mojo, Brisbane
April 10 2015, 11:35 am | | 20 Comments
Air Asia has launched a new print campaign encouraging Aussies to stop dreaming via Publicis Mojo, Brisbane.
The copy reads: With affordable prices to Kathmandu, you can stop dreaming.
20 Comments
Love it.
It’s beautiful!
Win.
Love it! Nice work guys!
Nice one, Wardy 🙂
Yeah, Nah.
the old visual trick ad eh…..haven’t seen that for a while. But I have seen it…..many a time. Pretty sure i did the same thing about 10 years ago too, a pair of hiking boots shot to look like mountains.
Done and dusted. I think the creatives should’ve slept on that idea and then brushed it to come up with something better.
YAWN
You gotta love an ad where the headline is set so small it has to be spelled out in press release.
Don’t be too harsh. It’s quite a good piece. Kudos for getting this done out of Brisbane – I could imagine this would be a challenge. Worth a few award entry fees, don’t get your hopes up because you just never know, but it’s worthy, I hope all your stars align.
AWARD School.
Lazy lazy lazy.
With the …..strap line
90s visual gymnastics
Microscope message
Everyone involved is desperate and out of touch
And the thing stinks of scam.
After Air Asia’s disaster – I’m sure they’d say a lot more than this
You snarky jealous bastards.
Why would anyone want to become part of this industry?
It’s increasingly filled with angry, snarky, mean spirited people.
With so much destructive criticism it’s hard to think this is a “Creative” industry.
Just shameful.
@ Disheartened
This in nothing. At least these people are saying what they really think. The real evil happens in the boardrooms – beware of the smiling assassins.
It’s an awful industry. The people who defend it are no different to religious zealots.
Fuck it’s just a bland boring uninspiring ad. dull white mountain on beige background
I like it, great tones.
What publications has this appeared in?
Smells a bit scammy. Why would they release a print only ‘campaign’?
great
That’s brilliant work.