Bestads Six of the Best reviewed by Dean Lee, executive creative director, DDB Canada

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Dean LeePreferredShot2013.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Dean Lee, executive creative director at DDB Canada, based in Vancouver.

Video game trailers often try to immerse you in the storyline of the game with real world footage only to have the emotional rug pulled out from them when they showcase the actual game footage. This week’s best ad, Call of Duty: Ember teaser, resists that temptation and instead uses the power of our imaginations to keep us locked into the plot of the game. This very convincing portrayal of what the future may be like had me wanting to dust off my PS3 in anticipation. READ MORE…