Cannes Contenders: GPY&R Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
GPY&R Sydney
In September 2014, WaterAid Australia and George Patterson Y&R, Sydney piggybacked on the social media phenomenon called The ALS Ice Bucket Challenge by creating a web-film that highlighted how many people don’t have access to healthy, clean water.
GPY&R Sydney
GPY&R Sydney’s global climate change campaign climaxed at the UN Climate Summit, when its video composition of auditions received from 87 countries, was watched by the business, political and religious leaders and representatives from all UN member countries gathered at the Summit’s Opening Ceremony. This is the first time that the voice on climate from the world’s youth was presented at such a summit in this way.