Face painting digitized with Schick for Men’s launch of ‘Raze Your Game’ app via TheFARM

Schick for Men has today launched the ‘Raze Your Game’ app, created by TheFARM, Sydney, which digitizes a time-honoured sport ritual: face painting.

Schick seeks to champion fans’ commitment and encourage them to ‘raze their game’ and take their fan-ship to the next level: by digitally ‘painting’ their faces and sharing it to their social networks.

“Our campaign highlights Schick’s support of men everywhere – both on the field, in the stands, or tuning into the game from home,” says Aymin Diab, Schick Men Brand Manager.

Agency: TheFARM

Media Agency: MEC