FG Entertainment’s Ariel Martin directs Up&Go’s new spot for UK launch via The Red Brick Road

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5.jpgFilmgraphics Entertainment director Ariel Martin has worked with UK agency The Red Brick Road to deliver a cheeky VOD called “Aussie’s Suck” for the launch of the Sanitarium Up&Go brand in the UK.

 

The agency and client were looking forward to an exciting shoot in Sydney and an exciting shoot is definitely what they got, with the lead talent having to leave set about an hour after shooting started to be at the premature birth of his first child. He did return in the afternoon to keep filming, and with some clever script editing, the spot was finished.

7.jpgShot on and around the iconic Bondi Beach, the idyllic scenery encapsulates the beauty of the Australian lifestyle and people for the UK audience.  This tongue in cheek spot is typically Australian, right down to the light hearted humour, insulting the people we admire with a smile, and a simple line “They suck!”

 

The VOD goes live in the UK 20th April.

Client: Up&Go – Lifestyle Health Foods

Marketing Director: Rosie Foster-Carter

Agency: The Red Brick Road

CD: Matt Davis

CD: Richard Megson

Copywriter: Libby Middlehurst

Senior Account Manager: Lou Jakeman

AD: James Tyler

Producer: Savana Jones-Middleton

Production Company: Filmgraphics Entertainment

Director: Ariel Martin

EP: Anna Fawcett

Editors: Charles Ivory/Colin Sumsion

Grade & Sound: Smoke & Mirrors

Post: Big Buoy