FG Entertainment’s Ariel Martin directs Up&Go’s new spot for UK launch via The Red Brick Road
Filmgraphics Entertainment director Ariel Martin has worked with UK agency The Red Brick Road to deliver a cheeky VOD called “Aussie’s Suck” for the launch of the Sanitarium Up&Go brand in the UK.
The agency and client were looking forward to an exciting shoot in Sydney and an exciting shoot is definitely what they got, with the lead talent having to leave set about an hour after shooting started to be at the premature birth of his first child. He did return in the afternoon to keep filming, and with some clever script editing, the spot was finished.
Shot on and around the iconic Bondi Beach, the idyllic scenery encapsulates the beauty of the Australian lifestyle and people for the UK audience. This tongue in cheek spot is typically Australian, right down to the light hearted humour, insulting the people we admire with a smile, and a simple line “They suck!”
The VOD goes live in the UK 20th April.
Client: Up&Go – Lifestyle Health Foods
Marketing Director: Rosie Foster-Carter
Agency: The Red Brick Road
CD: Matt Davis
CD: Richard Megson
Copywriter: Libby Middlehurst
Senior Account Manager: Lou Jakeman
AD: James Tyler
Producer: Savana Jones-Middleton
Production Company: Filmgraphics Entertainment
Director: Ariel Martin
EP: Anna Fawcett
Editors: Charles Ivory/Colin Sumsion
Grade & Sound: Smoke & Mirrors
Post: Big Buoy
3 Comments
Funny stuff Ariel, good one mate
Nice work.
Nice work mate. And even nicer beard. You certainly can’t tell he was falling apart between takes.