Hello Sunday Morning says ‘don’t let the day get away’ in a campaign via chris+geoff + GetGeorge
Sydney-based agency chris+geoff and GetGeorge Films have created and produced a new video campaign for Hello Sunday Morning with the theme: Don’t let the day get away’.
The aim of the campaign is to encourage people to reassess their drinking habits and join Hello Sunday Morning’s social movement by either signing up to hellosundaymorning.org or downloading the new iPhone app.
The multi-faceted campaign featuring Kram from Spiderbait, will run nationally and also in the UK, Ireland, US and Canada.
Says Chris Mitchell, co founder, chris+geoff: “We’re really excited about this campaign, especially as it comes off the back of our recent work for Qantas and the Nikkei Asian Review. It’s for such a great cause and we think it will resonate really well with those who are starting to question their drinking habits.”
Says George Saada of GetGeorge Films: “It’s amazing, we couldn’t be happier with the look and feel we were able to achieve thanks to such a great crew.”
chris+geoff is more than two blokes. As a brand strategy, creative and production collective, it specialises in re-booting brands that have lost their way or simply need a refreshing shot in the arm. Together with GetGeorge Films, chris+geoff bring big agency experience without the experience of having to deal with a big agency.
Says Jazz Rowland, digital acquisition marketing manager: “To us, no opportunity is too large nor budget too small to make a real impact. From start to finish we have been blown away by chris+geoff, not only for their creative ingenuity in reinventing our wheel (brand) but the lengths they went to to make sure it happened.”
Says Geoff Corbet of chris+george: “It’s been a strong 18 months for chris+geoff. Our website is looking very impressive and we have a number of new interesting projects on the go.”
Director: James Chappell
DP: Tim Tregoning
Editor: Matt Fezz
Music: KRAM and Song Zu
3 Comments
Great stuff
The way ads are lazily constructed in oz today, this communication style could be adapted for a multitude of brands.
Clever PR guys.
Can’t help but think how much better playing drums on a cliff over the ocean would be if you had a few beers tho.