How long does it really take to crack a brief?

| | 2 Comments

Screen Shot 2015-04-06 at 4.04.51 pm.jpgBy Simon Veksner

Creative Partner, DDB Sydney

We need to talk about time.

Self-evidently, we are being given less and less time to crack briefs nowadays.

And I doubt that’s going to change.

So we’re going to need to work quicker, smarter… all of that. READ ON…