Leo Burnett Sydney + Melbourne score 2 Pencils each on day one of D&AD judging in London

| | 11 Comments

Thumbnail image for AWD0393_WWF_Stop_Them_All_420x300mm_Digital_3-thumb-300x420-154529.jpgLeo Burnett Sydney and Leo Burnett Melbourne have won two Pencils apiece after the first day of D&AD judging in the press, radio and writing for design categories, held at The Old Truman Brewery in east London.

Leo Burnett Melbourne has scored two Pencils in the Radio category with Foreign Objects (Cane Toad) for Honda Australia; while Leo Burnett Sydney has won two Pencils in the Print category for WWF (for Campaign and for the individual ‘Shark’ execution).

The Commercial Insurance campaign co-authored and directed by Eardrum Sydney for Impact BBDO, has won 2 D&AD Pencils in the Craft and Campaign Radio categories.

The campaign entitled ‘Your Destiny’ was also ranked No1 & No2 most awarded radio commercials in the world, according to The Big Won 2014 rankings.

The UK is leading the country pack, with 11 Pencils followed by Brazil and South Africa with six Pencils apiece. New Zealand has scored five pencils, followed by the US and Australia with four Pencils each.

The D&AD Awards will be held in London on May 21 where the colour of each D&AD Pencil will be revealed.