LG Electronics Australia launches billboard made from washing via GPY&R Sydney and oOh!media

To showcase the huge capacity of the LG 15KG washer, GPY&R Sydney has partnered with oOh!media to create the ‘Done in One’ billboard.

Made from the 71 items that can be washed in the LG ultra large capacity washing machine, the billboard, located on Qantas Drive near Sydney International Terminal, measured 12m x 3m and comprised of five bed sheets, 12 bath towels, five tablecloths, eight shirts, nine t-shirts, 10 pillow cases, nine pairs of underwear, six washcloths and seven handkerchiefs.

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The items, which were all washed in a single load in the machine, were then assembled on the billboard at oOh’s fabrication warehouse to create a powerful product demonstration. Passersby were directed to an online destination where they could view the same 71 items being ‘done in one.’

Says Lambro Skropidis, general manager of marketing at LG Electronics: “One of the most powerful tools in advertising is the product demo. This one is simple, impactful and sure to resonate with busy Aussie families for whom laundry can be a part of their daily routine.”

For oOh! it was a chance to showcase their special build capabilities.

Says Brendon Cook, CEO of oOh!: “At oOh! we’re particularly passionate about creative on outdoor billboards and love working closely with agencies to bring ideas to life.

“Collaborating with GPY&R for LG’s ‘Done in One’ at Sydney Airport, provided a great opportunity for us to work together to create a high impact canvas that allowed LG Electronics to take their engaging concept to the masses.”