MADC presents speaker session with McCann Melbourne MD Adrian Mills on Thurs, Apr 30

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AMills.jpgThis coming Thursday April 30, at the Local Taphouse in St Kilda, MADC is set to present McCann Melbourne MD Adrian Mills confronting “The problem with bad advertising”.

One of the industry’s true believers, Mills will take a tongue in cheek look at the light and not so light sides of the dark art, the power in its brilliance and the danger of it falling into the wrong hands.

No stranger to both sides of the business, Mills draws upon his experiences managing quite a few clients and campaigns, primarily at McCann and GPY&R.

In his time at McCann, Mills has overseen some of the agency’s most celebrated campaigns including its back-to-back Cannes Lion Grand Prix winning Dumb Ways to Die and V/Line Guilt Trips campaigns, as well as the multiple Lion winning Macquarie Dictionary “Phubbing” and Department of FaHCSIA “Impossible Orchestra” campaigns and other highly awarded work including the Victorian Responsible Gambling Foundation “100 Day Challenge”, Google’s “The internet and how to make it pop” and Tigerair’s “Infrequent Flyers”.

In 2013 Mills was the world’s most awarded suit and helped lift the agency to number 1 in the Gunn Report. In 2015, the agency he leads is ranked 1st in Australia and 6th globally by WARC for Creative Effectiveness. He has also been a judge and member of the Cannes Chimera.